The Balance of Vector and Bitmap.
There are two image modes in graphic design: vector and bitmap. Vector
(text, logo's, shapes, clip art, etc.) allows you to retain image quality as you
enlarge and bitmap (photographs..) will lose image quality as you enlarge them.
Resolution is another topic you need to have an understanding of, but right now
I'm going to talk about the balance of vector and bitmap in the design industry.
Everywhere you look in magazines, posters, ads, brochures, billboards you
will almost always see both vector and bitmap being used in the same design.
Product labels, and industrial manufacturers just love pure vector design.
At first I did not appreciate vector's at all until I started studying
design and realized how prominent vector's were in that genre design (also the
ability for crisp enlargements). Adobe's Illustrator is a leading vector
design and creation product; it is the industry standard and is used daily to
create logo's, ads, etc.
You can use Photoshop to create vector design but Illustrator really gives
you all kinds of tools for vector production. But what's really exciting
is how vector and bitmap complement each other in design. After I started
intensely studying design in different genres I realized this importance.
As a designer you should be aware of the balance between vector and bitmap.
Study it everywhere you look, from cd covers, to labels, to print
advertisements, to brochures, to corporate reports, to everything!
It's everywhere...design is all around us daily in the civilized world.
You cannot escape it! As graphic designer's we must be aware of the
balance between vector and bitmap and how to effectively create graphic design
that "sells" or effectively gets across a message. The best advice I can
give you is to take the time to just "study" this balance. Look in
magazines at the ad's themselves and study them.
Note how they use the text and shapes in harmony with photography. Then
you can get in Photoshop and start re-creating this balance off of what you see
in the everyday world of what works. The
iPSDirectory is perfect to
help you understand this balance because you actually get inside the design
itself in Photoshop and see the balance of vector and bitmap right at the
Here is a recent design...notice the balance of shapes and "photos"
so prominent in product packaging (for example).
-Design by Orion Williams Copyright
You should learn how to expand your skill as a Photoshop designer and learn
how to produce these ever-present designs that heavily rely on the balance of
the two image formats. Learn to understand this balance from a designer's
point of view and you'll soon be seeing ad's and posters and counting the layers
going through the actions you would take in Photoshop to create it.
Flyer Series and iPSDirectory is perfect for this. They are included
with the Photoshop Designer or Total Package.
Dozens of video tutorials are covered in the
Discover Photoshop: Total
Package with the balance
of vector and bitmap in real design. There's always a demand for great designers who know how to get a message
(or massage) across
so you may as well broaden your skills to fully exploit this genre.
- Article by Orion
Williams copyright 2004